etta’s approach

Coaching That Meets You at the Heart—and Moves You Forward

Together, we’ll quiet the inner critic, rediscover your unique gifts, and let go of what no longer serves you. My approach blends head, heart, and gut—so your next step makes sense, feels right, and truly fits who you are.

Etta calmily smiling and looking at the camera

Coaching the who, not the what.

A stylized, abstract drawing of a brain with a laurel wreath surrounding it, in gold color.

We explore your skills, experience, goals, and consider the risks vs. the rewards

↓

THINKING
This involves analyzing the situation, considering logic, facts, and potential outcomes.

A heart surrounded by leaves, illustrated in a brownish color.

We focus on your values, passions, and what really matters to you. 

↓

FEELING
This focuses on identifying your values, passions, and emotional resonance with the situation. 

An illustration of a compass surrounded by decorative leaves and plants.

We identify what feels right or wrong to reconnect with your deeper instincts.

↓

INSTINCT
This refers to your intuition, gut feeling, and internal guidance.

Simple brown line drawing of a reindeer antler with a small branch.

Benefits of Head-Heart-Gut Coaching

Enhanced
Decision-Making

By considering all aspects of a situation, you're more likely to make well-rounded decisions.

Increased 

Self-Awareness

This technique encourages you to understand your inner workings and make choices that align with your values and instincts.

Greater
Confidence

Making decisions that align with your whole self can lead to increased confidence and a sense of satisfaction.

Improved
Communication

By understanding how your head, heart, and gut interact, you can better communicate with yourself and others. 

Stronger
Relationships

By deepening self-awareness and improving communication, you build trust and connect more effectively with others.

In essence, head-heart-gut coaching helps you harness the power of your entire being to navigate life's decisions with greater clarity and intention.

Four stylized leaves with dark outlines and brownish-orange centers

Open the door to your full potential.  

Guiding Clients Where They are Meant to Go

Customized support so they could trust the next step forward.

Smiling older man with gray hair and a black shirt against a dark background.

“Etta’s a really good listener—a lot of empathy and understanding. It was a nice mix of practical, technical, and emotional support giving me some sense that I was moving in the right direction. She was a really good guide.”

John Kastan, Ph.D.
Health & Human Services Consultant

A portrait of an older African American woman with short hair, wearing a floral shirt and pearl jewelry, smiling at the camera against a plain dark background.

“She listens to what it is you're saying and sees how she can be a part of helping you to accomplish what you are trying to accomplish. She puts her soul into what she's doing. It's always helping you go to that next level of excellence. Etta also uses her curiosity to challenge my assumptions and helped me arrive at my own conclusions to resolve my concerns and challenges.”

Maxine Price
Certified Executive Coach & HR/Diversity, Equity Inclusion Consultant

A headshot of a woman smiling

Liz Keifer
Relationship & Empowerment Coach

Close-up of a brown leaf with detailed venation and texture on a black background.
A headshot of a woman wearing glasses and looking to the horizon

Heidi Hildreth
Director of Product Design, Literacy